Marketo

Configure Wavecast's integration with Marketo.

Sync Wavecast audience activity with Marketo.

Use Wavecast's Marketo integration to save time with manual data handling, improve accuracy of reporting and maximise value through campaign automation.

Trigger Actions

Wavecast data can be synced with Marketo from a range of user actions:

• User Account Created

• User Profile Updated

• User Subscribed for Content

• Content Registration Waitlisted

• User Cancelled Content Subscription

• User Added to Audience Group

• Guest Pass Approved

When the user completes one of these actions, the integration will be triggered and sync the data between Wavecast and Marketo.

Multiple triggers can be selected from the dropdown.

MacOS: Hold down COMMAND + select multiple options.

Windows: Hold down CTRL + select multiple options.

How to integrate:

You will need the following information from Marketo:

• Program Name

• Client ID

• Client Secret

• The API Endpoint. Find it here.

• The Identity Endpoint. Find it here.

• The Marketo field names you would like Wavecast to map with.

Field names are case-sensitive and must be the exact match of the Marketo field, including any spaces and/or special characters.

Setup

To setup on Wavecast, go to Settings > Integrations > Marketo.

Name the integration so that it is easily identifiable.

Once configured, select Create.

Get back to your day job and outsource the setup of integrations to us. Enquire how we help.