> For the complete documentation index, see [llms.txt](https://docs.wavecast.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wavecast.io/integrations/marketing-automation/marketo.md).

# Marketo

**Sync Wavecast audience activity with Marketo.**

Use Wavecast's Marketo integration to save time with manual data handling, improve accuracy of reporting and maximise value through campaign automation.  

## Trigger Actions

Wavecast data can be synced with Marketo from a range of user actions:

* User Account Created
* User Profile Updated
* User Subscribed for Content
* Content Registration Waitlisted
* User Cancelled Content Subscription
* User Added to Audience Group
* Guest Pass Approved

When the user completes one of these actions, the integration will be triggered and sync the data between Wavecast and Marketo. 

{% hint style="info" %}
Multiple triggers can be selected from the dropdown. 

**MacOS**: Hold down COMMAND + select multiple options.

**Windows**: Hold down CTRL + select multiple options.  
{% endhint %}

## How to integrate:

You will need the following information from Marketo:

* Program Name
* Client ID
* Client Secret
* The API Endpoint. [Find it here](https://developers.marketo.com/rest-api/base-url/). 
* The Identity Endpoint. [Find it here](https://developers.marketo.com/rest-api/base-url/). 
* The Marketo field names you would like Wavecast to map with. 

{% hint style="danger" %}
Field names are case-sensitive and must be the exact match of the Marketo field, including any spaces and/or special characters.
{% endhint %}

## Setup

To setup on Wavecast, go to Settings > Integrations > Marketo.

Name the integration so that it is easily identifiable.

Once configured, select Create.

{% hint style="success" %}
Get back to your day job and outsource the setup of integrations to us. Enquire how we help.  
{% endhint %}


---

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