# Create a campaign

**Emails allows you to communicate with audiences by distributing campaigns from directly from the Wavecast hub - saving the time of building campaigns and managing audience data within a third-party system.**&#x20;

**The following guide gives an overview of the different types of email campaigns that can be sent, as well as some top tips for success.**

## Email Types&#x20;

Campaigns can be sent to hub or event audiences, either as automated or scheduled emails.&#x20;

Event emails can be created within an event. Go to Events > select your event > Automations > Emails > Manage email campaigns. Hub emails must be created from Emails > Create campaign.

### Automated&#x20;

Automated emails are triggered when a user completes a particular action on the hub. For example, when they create an account or subscribe for an event.

{% embed url="<https://scribehow.com/shared/Trigger_an_email_campaign__43x8CUNETWyvpvlogBFtIw>" %}

### Regular&#x20;

Scheduled emails are sent at a specified date/time. They include reminder emails or to promote on-demand content.

{% embed url="<https://scribehow.com/shared/Schedule_an_email_campaign__xyRdVVtNSIuVRDxRDGk-dQ>" %}


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