Create a campaign

Emails allows you to communicate with audiences by distributing campaigns from directly from the Wavecast hub - saving the time of building campaigns and managing audience data within a third-party system.

The following guide gives an overview of the different types of email campaigns that can be sent, as well as some top tips for success.

Email Types

Campaigns can be sent to hub or event audiences, either as automated or scheduled emails.

Event emails can be created within an event. Go to Events > select your event > Automations > Emails > Manage email campaigns. Hub emails must be created from Emails > Create campaign.

Automated

Automated emails are triggered when a user completes a particular action on the hub. For example, when they create an account or subscribe for an event.

Regular

Scheduled emails are sent at a specified date/time. They include reminder emails or to promote on-demand content.