# Create a campaign **Emails allows you to communicate with audiences by distributing campaigns from directly from the Wavecast hub - saving the time of building campaigns and managing audience data within a third-party system.** **The following guide gives an overview of the different types of email campaigns that can be sent, as well as some top tips for success.** ## Email Types Campaigns can be sent to hub or event audiences, either as automated or scheduled emails. Event emails can be created within an event. Go to Events > select your event > Automations > Emails > Manage email campaigns. Hub emails must be created from Emails > Create campaign. ### Automated Automated emails are triggered when a user completes a particular action on the hub. For example, when they create an account or subscribe for an event. {% embed url="" %} ### Regular Scheduled emails are sent at a specified date/time. They include reminder emails or to promote on-demand content. {% embed url="" %}