# Email Segmentation
### **Segmentation for Automated Emails**
When the campaign type is `automated`, the following segmentation options are available:
| Label | Description |
| ------------------ | ------------------------------------------------------------------------------------------- |
| Field equals | Targets recipients where a specific field in the sign up form matches a given value. |
| Field not equal to | Targets recipients where a specific field in the sign up form does not match a given value. |
| With Ticket/Pass | Targets recipients who have purchased or hold a specific ticket/pass. |
***
### **Segmentation for Regular Emails**
When the campaign type is `regular`, a more extensive set of segmentation options is available, grouped into logical sections. Disabled groups are only placeholders and are not selectable by users.
#### **1. Campaigns Section**
| Received a previous email | Targets recipients who received a previous email. |
| ------------------------------- | --------------------------------------------------------------------- |
| Didn't receive a previous email | Targets recipients who did not receive a previous email. |
| Opened a previous email | Targets recipients who opened a previous email. |
| Didn't open a previous email | Targets recipients who did not open a previous email. |
| Hasn't opened an email since | Targets recipients who haven't opened an email since a specific date. |
| Clicked a link | Targets recipients who clicked a link in a previous email. |
| Didn't click a link | Targets recipients who did not click any link in a previous email. |
#### **2. Content Section**
| **Label** | **Description** |
| ------------------ | -------------------------------------------------------------------- |
| Downloaded | Targets recipients who downloaded a specific piece of content. |
| Not downloaded | Targets recipients who did not download a specific piece of content. |
| Watched video | Targets recipients who watched a specific video. |
| Didn't watch video | Targets recipients who did not watch a specific video. |
#### **3. Data Pots Section**
**Sub-Groups**:
* **Interest Preferences**:
* Has interest preference: Targets recipients with specific interest preferences.
* Doesn't have interest preference: Targets recipients without specific interest preferences.
* **Audience Group Membership**:
* In audience group: Targets recipients who are part of an audience group.
* Not in audience group: Targets recipients not part of any audience group.
* **Email List Membership**:
* In email list: Targets recipients in a specific email list.
* Not in email list: Targets recipients not in a specific email list.
#### **4. Events Section**
| **Label** | **Description** |
| ------------------------ | ------------------------------------------------------------------------------- |
| Registered Interest | Targets recipients who registered interest in an event. |
| Didn't Register Interest | Targets recipients who did not register interest in an event. |
| Subscribed to | Targets recipients who subscribed to specific content or notifications. |
| Not Subscribed to | Targets recipients who are not subscribed to specific content or notifications. |
| With Ticket/Pass | Targets recipients holding a ticket or pass for an event. |
| Checked in | Targets recipients who checked in to an event. |
| Didn't Check-in | Targets recipients who did not check in to an event. |
| Watched live | Targets recipients who watched a live session or stream. |
| Didn't watch live | Targets recipients who did not watch a live session or stream. |
| Watched on-demand | Targets recipients who watched on-demand content. |
| Didn't watch on-demand | Targets recipients who did not watch on-demand content. |
#### **5. Sign Up Fields Section**
| **Label** | **Description** |
| ---------------------- | ----------------------------------------------------------------------- |
| Field equals | Targets recipients where a specific field matches a value. |
| Field not equal to | Targets recipients where a specific field does not match a value. |
| Field contains | Targets recipients where a specific field contains a substring. |
| Field does not contain | Targets recipients where a specific field does not contain a substring. |
***
**6. Other Section**
| **Label** | **Description** |
| --------- | ------------------------------------- |
| Hub users | Targets recipients who are hub users. |
***
#### **Key Points**
1. **Automated Emails**: Focus on simpler rules based on fields and ticket/pass status.
2. **Regular Emails**: Offer comprehensive segmentation covering campaigns, content engagement, audience groups, and event participation.
3. **Disabled Options**: These are for organizational purposes and cannot be selected by users.
This segmentation framework ensures precise targeting for tailored email campaigns, enhancing engagement and response rates.
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