Email Segmentation
Rules and options available for segmenting audiences in both automated and regular email campaigns. The segmentation rules enable precise targeting based on user behavior, attributes, and preferences.
Last updated
Rules and options available for segmenting audiences in both automated and regular email campaigns. The segmentation rules enable precise targeting based on user behavior, attributes, and preferences.
Last updated
When the campaign type is automated, the following segmentation options are available:
Field equals
Targets recipients where a specific field in the sign up form matches a given value.
Field not equal to
Targets recipients where a specific field in the sign up form does not match a given value.
With Ticket/Pass
Targets recipients who have purchased or hold a specific ticket/pass.
When the campaign type is regular, a more extensive set of segmentation options is available, grouped into logical sections. Disabled groups are only placeholders and are not selectable by users.
Received a previous email
Targets recipients who received a previous email.
Didn't receive a previous email
Targets recipients who did not receive a previous email.
Opened a previous email
Targets recipients who opened a previous email.
Didn't open a previous email
Targets recipients who did not open a previous email.
Hasn't opened an email since
Targets recipients who haven't opened an email since a specific date.
Clicked a link
Targets recipients who clicked a link in a previous email.
Didn't click a link
Targets recipients who did not click any link in a previous email.
Label
Description
Downloaded
Targets recipients who downloaded a specific piece of content.
Not downloaded
Targets recipients who did not download a specific piece of content.
Watched video
Targets recipients who watched a specific video.
Didn't watch video
Targets recipients who did not watch a specific video.
Sub-Groups:
Interest Preferences:
Has interest preference: Targets recipients with specific interest preferences.
Doesn't have interest preference: Targets recipients without specific interest preferences.
Audience Group Membership:
In audience group: Targets recipients who are part of an audience group.
Not in audience group: Targets recipients not part of any audience group.
Email List Membership:
In email list: Targets recipients in a specific email list.
Not in email list: Targets recipients not in a specific email list.
Label
Description
Registered Interest
Targets recipients who registered interest in an event.
Didn't Register Interest
Targets recipients who did not register interest in an event.
Subscribed to
Targets recipients who subscribed to specific content or notifications.
Not Subscribed to
Targets recipients who are not subscribed to specific content or notifications.
With Ticket/Pass
Targets recipients holding a ticket or pass for an event.
Checked in
Targets recipients who checked in to an event.
Didn't Check-in
Targets recipients who did not check in to an event.
Watched live
Targets recipients who watched a live session or stream.
Didn't watch live
Targets recipients who did not watch a live session or stream.
Watched on-demand
Targets recipients who watched on-demand content.
Didn't watch on-demand
Targets recipients who did not watch on-demand content.
Label
Description
Field equals
Targets recipients where a specific field matches a value.
Field not equal to
Targets recipients where a specific field does not match a value.
Field contains
Targets recipients where a specific field contains a substring.
Field does not contain
Targets recipients where a specific field does not contain a substring.
6. Other Section
Label
Description
Hub users
Targets recipients who are hub users.
Automated Emails: Focus on simpler rules based on fields and ticket/pass status.
Regular Emails: Offer comprehensive segmentation covering campaigns, content engagement, audience groups, and event participation.
Disabled Options: These are for organizational purposes and cannot be selected by users.
This segmentation framework ensures precise targeting for tailored email campaigns, enhancing engagement and response rates.
