Email Segmentation

Rules and options available for segmenting audiences in both automated and regular email campaigns. The segmentation rules enable precise targeting based on user behavior, attributes, and preferences.

Segmentation for Automated Emails

When the campaign type is automated, the following segmentation options are available:

Label	Description
Field equals	Targets recipients where a specific field in the sign up form matches a given value.
Field not equal to	Targets recipients where a specific field in the sign up form does not match a given value.
With Ticket/Pass	Targets recipients who have purchased or hold a specific ticket/pass.

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Segmentation for Regular Emails

When the campaign type is regular, a more extensive set of segmentation options is available, grouped into logical sections. Disabled groups are only placeholders and are not selectable by users.

1. Campaigns Section

Received a previous email	Targets recipients who received a previous email.
Didn't receive a previous email	Targets recipients who did not receive a previous email.
Opened a previous email	Targets recipients who opened a previous email.
Didn't open a previous email	Targets recipients who did not open a previous email.
Hasn't opened an email since	Targets recipients who haven't opened an email since a specific date.
Clicked a link	Targets recipients who clicked a link in a previous email.
Didn't click a link	Targets recipients who did not click any link in a previous email.

2. Content Section

Label	Description
Downloaded	Targets recipients who downloaded a specific piece of content.
Not downloaded	Targets recipients who did not download a specific piece of content.
Watched video	Targets recipients who watched a specific video.
Didn't watch video	Targets recipients who did not watch a specific video.

3. Data Pots Section

Sub-Groups:

• Interest Preferences:

  • Has interest preference: Targets recipients with specific interest preferences.

  • Doesn't have interest preference: Targets recipients without specific interest preferences.

• Audience Group Membership:

  • In audience group: Targets recipients who are part of an audience group.

  • Not in audience group: Targets recipients not part of any audience group.

• Email List Membership:

  • In email list: Targets recipients in a specific email list.

  • Not in email list: Targets recipients not in a specific email list.

4. Events Section

Label	Description
Registered Interest	Targets recipients who registered interest in an event.
Didn't Register Interest	Targets recipients who did not register interest in an event.
Subscribed to	Targets recipients who subscribed to specific content or notifications.
Not Subscribed to	Targets recipients who are not subscribed to specific content or notifications.
With Ticket/Pass	Targets recipients holding a ticket or pass for an event.
Checked in	Targets recipients who checked in to an event.
Didn't Check-in	Targets recipients who did not check in to an event.
Watched live	Targets recipients who watched a live session or stream.
Didn't watch live	Targets recipients who did not watch a live session or stream.
Watched on-demand	Targets recipients who watched on-demand content.
Didn't watch on-demand	Targets recipients who did not watch on-demand content.

5. Sign Up Fields Section

Label	Description
Field equals	Targets recipients where a specific field matches a value.
Field not equal to	Targets recipients where a specific field does not match a value.
Field contains	Targets recipients where a specific field contains a substring.
Field does not contain	Targets recipients where a specific field does not contain a substring.

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6. Other Section

Label	Description
Hub users	Targets recipients who are hub users.

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Key Points

1. Automated Emails: Focus on simpler rules based on fields and ticket/pass status.

2. Regular Emails: Offer comprehensive segmentation covering campaigns, content engagement, audience groups, and event participation.

3. Disabled Options: These are for organizational purposes and cannot be selected by users.

This segmentation framework ensures precise targeting for tailored email campaigns, enhancing engagement and response rates.