> For the complete documentation index, see [llms.txt](https://docs.wavecast.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wavecast.io/emails/create-a-campaign/email-segmentation.md).

# Email Segmentation

### **Segmentation for Automated Emails**

<figure><img src="/files/cBaRPae3Aq0gLjvTHK3O" alt=""><figcaption></figcaption></figure>

When the campaign type is `automated`, the following segmentation options are available:

| Label              | Description                                                                                 |
| ------------------ | ------------------------------------------------------------------------------------------- |
| Field equals       | Targets recipients where a specific field in the sign up form matches a given value.        |
| Field not equal to | Targets recipients where a specific field in the sign up form does not match a given value. |
| With Ticket/Pass   | Targets recipients who have purchased or hold a specific ticket/pass.                       |

***

### **Segmentation for Regular Emails**

<figure><img src="/files/cdRNefdxNbGeooHOdBx9" alt=""><figcaption></figcaption></figure>

When the campaign type is `regular`, a more extensive set of segmentation options is available, grouped into logical sections. Disabled groups are only placeholders and are not selectable by users.

#### **1. Campaigns Section**

| Received a previous email       | Targets recipients who received a previous email.                     |
| ------------------------------- | --------------------------------------------------------------------- |
| Didn't receive a previous email | Targets recipients who did not receive a previous email.              |
| Opened a previous email         | Targets recipients who opened a previous email.                       |
| Didn't open a previous email    | Targets recipients who did not open a previous email.                 |
| Hasn't opened an email since    | Targets recipients who haven't opened an email since a specific date. |
| Clicked a link                  | Targets recipients who clicked a link in a previous email.            |
| Didn't click a link             | Targets recipients who did not click any link in a previous email.    |

#### **2. Content Section**

| **Label**          | **Description**                                                      |
| ------------------ | -------------------------------------------------------------------- |
| Downloaded         | Targets recipients who downloaded a specific piece of content.       |
| Not downloaded     | Targets recipients who did not download a specific piece of content. |
| Watched video      | Targets recipients who watched a specific video.                     |
| Didn't watch video | Targets recipients who did not watch a specific video.               |

#### **3. Data Pots Section**&#x20;

**Sub-Groups**:

* **Interest Preferences**:
  * Has interest preference: Targets recipients with specific interest preferences.
  * Doesn't have interest preference: Targets recipients without specific interest preferences.
* **Audience Group Membership**:
  * In audience group: Targets recipients who are part of an audience group.
  * Not in audience group: Targets recipients not part of any audience group.
* **Email List Membership**:
  * In email list: Targets recipients in a specific email list.
  * Not in email list: Targets recipients not in a specific email list.

#### **4. Events Section**&#x20;

| **Label**                | **Description**                                                                 |
| ------------------------ | ------------------------------------------------------------------------------- |
| Registered Interest      | Targets recipients who registered interest in an event.                         |
| Didn't Register Interest | Targets recipients who did not register interest in an event.                   |
| Subscribed to            | Targets recipients who subscribed to specific content or notifications.         |
| Not Subscribed to        | Targets recipients who are not subscribed to specific content or notifications. |
| With Ticket/Pass         | Targets recipients holding a ticket or pass for an event.                       |
| Checked in               | Targets recipients who checked in to an event.                                  |
| Didn't Check-in          | Targets recipients who did not check in to an event.                            |
| Watched live             | Targets recipients who watched a live session or stream.                        |
| Didn't watch live        | Targets recipients who did not watch a live session or stream.                  |
| Watched on-demand        | Targets recipients who watched on-demand content.                               |
| Didn't watch on-demand   | Targets recipients who did not watch on-demand content.                         |

#### **5. Sign Up Fields Section**&#x20;

| **Label**              | **Description**                                                         |
| ---------------------- | ----------------------------------------------------------------------- |
| Field equals           | Targets recipients where a specific field matches a value.              |
| Field not equal to     | Targets recipients where a specific field does not match a value.       |
| Field contains         | Targets recipients where a specific field contains a substring.         |
| Field does not contain | Targets recipients where a specific field does not contain a substring. |

***

**6. Other Section**

| **Label** | **Description**                       |
| --------- | ------------------------------------- |
| Hub users | Targets recipients who are hub users. |

***

#### **Key Points**

1. **Automated Emails**: Focus on simpler rules based on fields and ticket/pass status.
2. **Regular Emails**: Offer comprehensive segmentation covering campaigns, content engagement, audience groups, and event participation.
3. **Disabled Options**: These are for organizational purposes and cannot be selected by users.

This segmentation framework ensures precise targeting for tailored email campaigns, enhancing engagement and response rates.