Pardot

Configure Wavecast's integration with Pardot.

Sync Wavecast audience activity with Pardot.

Automate data exchange between Wavecast and Salesforce Marketing Cloud to simplify workflows, save time and gain customer insight.

Trigger Actions

Wavecast data can be synced with Pardot from a range of user actions:

  • User Account Created

  • User Profile Updated

  • User Profile Completed

  • User Subscribed for Content

  • User Cancelled Content Subscription

  • User Added to Audience Group

  • Download

  • Page Viewed

When the user completes one of these actions, the integration will be triggered and sync the data between Wavecast and Pardot.

Further criteria can be applied to the integration, including:

  • Content ID: Applies to User Signed up for Content, Download and Guest Pass Approved triggers relating to the specific content ID(s)

  • Event Threshold: The minimum number of times a user must complete an action before the integration is triggered. For example, by selecting the Page Viewed trigger and Event Threshold equals 5 would mean the integration would not trigger until the user had viewed the page at least five times.

Multiple triggers can be selected from the dropdown.

MacOS: Hold down COMMAND + select multiple options.

Windows: Hold down CTRL + select multiple options.

How to integrate:

To create an Pardot integration, you will need the following information:

  • Form Post URL

  • The Pardot fields that you would like Wavecast to map to

Field names are case-sensitive and must be the exact match of the Eloqua field, including any spaces and/or special characters.

Setup

To setup on Wavecast, go to Settings > Integrations > Salesforce Pardot.

Name the integration so that it is easily identifiable.

Once configured, select Create.

Get back to your day job and outsource the setup of integrations to us. Enquire how we help.

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