Mailchimp
Configure Wavecast's integration with Mailchimp.
Sync Wavecast audience activity with Mailchimp.
Connect your events programme on Wavecast with Mailchimp campaigns.
Trigger Actions
Wavecast data can be synced with Mailchimp from a range of user actions:
User Account Created
User Profile Updated
User Profile Completed
User Subscribed for Content
User Cancelled Content Subscription
User Added to Audience Group
Download
Page Viewed
When the user completes one of these actions, the integration will be triggered and sync the data between Wavecast and Mailchimp.
Further criteria can be applied to the integration, including:
Content ID: Applies to User Signed up for Content, Download and Guest Pass Approved triggers relating to the specific content ID(s)
Event Threshold: The minimum number of times a user must complete an action before the integration is triggered. For example, by selecting the Page Viewed trigger and Event Threshold equals 5 would mean the integration would not trigger until the user had viewed the page at least five times.
How to integrate:
To create a Mailchimp integration, you will need the following information:
API Key
List ID
The Mailchimp fields that you would like Wavecast to map to
Field names are case-sensitive and must be the exact match of the Eloqua field, including any spaces and/or special characters.
You also have the option to apply a tag to the data being synced.
To add multiple tags, add a list separated by a comma (e.g. tag1,tag2,tag3).
Setup
To setup on Wavecast, go to Settings > Integrations > Mailchimp.
Name the integration so that it is easily identifiable.
Once configured, select Create.
Get back to your day job and outsource the setup of integrations to us. Enquire how we help.
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